关键词: 手工艺, 非物质文化遗产, 传承, 创新, 再设计

Abstract: A study of Beijing handicraft consumption was carried out to grasp the development trend of traditional handicraft in the present age on the basis of data analysis. Through the methods of field survey, questionnaire, statistics, analysis, et al,, the research on the consumption and development trend of handicrafts was carried out. According to results of the investigation and research, the concept of redesign of intangible cultural heritage based on urban and rural integration was put forward. Around the objective needs of contemporary life, the cross-boundary integration of traditional handicraft and fashion life aesthetics was advocated. The creative resources of handicraft can serve the upgrading of rural cultural industry, so that the folk intangible cultural heritage can serve the contemporary urban cultural life and rural economic development, and improve the people’s livelihood.

Key words: handicraft, intangible cultural heritage, inheritance, innovation, redesign