湖北农业科学 ›› 2018, Vol. 57 ›› Issue (19): 98-102.doi: 10.14088/j.cnki.issn0439-8114.2018.19.021

• 产业发展 • 上一篇    下一篇

精准扶贫视角下农村电商的发展探究

马艺文, 王雯, 王宏伟   

  1. 四川师范大学计算机科学学院,成都 610101
  • 收稿日期:2018-03-30 出版日期:2018-10-10 发布日期:2019-12-18
  • 通讯作者: 王宏伟(1979-),男,河南辉县人,副教授,(电子信箱)hongweiwang@yeah.net。
  • 作者简介:马艺文(1997-),女,四川南部人,在读本科生,(电话)17394948273(电子信箱)1215599674@qq.com
  • 基金资助:
    四川省科技厅重点项目“物流一体化线上线下融合技术研究”(2018GZ0270); 四川师范大学大学生创新创业项目(201710636186)

Research on the Development of Rural E-commerce in the Perspective of Targeted Poverty Alleviation

MA Yi-wen, WANG Wen, WANG Hong-wei   

  1. College of Computer Science,Sichuan Normal University,Chengdu 610101,China
  • Received:2018-03-30 Online:2018-10-10 Published:2019-12-18

摘要: 中国互联网目前发展态势良好、政府支持力度加大,在电商巨头争夺农村市场、农村格局形式变化情况下,扶贫工作在农村电子商务发展的助力下进展顺利。但中国农村电商的发展还面临物流体系薄弱,专业型电商人才匮乏、居民思想陈旧,农产品标准化、特色化不足等问题。对此,提出了加快完善农村地区物流体系、加大政府扶持力度、加强农村地区人才培养、打造特色农产品等建议及具体措施,旨在解决农村地区电商现存问题,加速农村经济发展,加快贫困地区脱贫速度。

关键词: 农村电商, 精准扶贫, 物流体系, 政企合作, 人才培养

Abstract: China's Internet is now developing well, and the government and enterprise cooperation e-commerce is pushing hard, and the poverty alleviation work is carried out with the help of the development of rural e-commerce. However, the development of rural e-commerce in China also faces problems such as the weak logistics system, the shortage of professional e-commerce merchants, the ideological conservatism of the residents, and the lack of special agricultural products. Through the exploration of the problems, this paper puts forward some suggestions and concrete measures to increase the infrastructure construction in rural areas, strengthen the government support, strengthen the cultivation of talents in rural areas, and create featured agricultural products. It aims to solve the existing problems in rural areas, accelerate rural economic development and speed up poverty alleviation in poverty-stricken areas.

Key words: rural e-commerce, poverty alleviation, logistics system, government and enterprise cooperation, cultivation of talents

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